Leveraging the Power of your Internal Networks
TrustSphere leverages the power of your internal network to provide email communication analytics around frequency of communication with your accounts and stakeholders, and providing a means to identify areas where there has been a lack of communication with your customers based on actual email activity.
How does TrustSphere work?
TrustSphere works by automatically analysing all of your organisation-wide in-coming and out-going email to customers and stakeholders. The platform uses a proprietary algorithm originally designed for the banking industry to score the strength of a relationship with a customer, based on the frequency of contact and last contact date. TrustSphere will do this automatically, and provide these relationship analytics within either Salesforce or SugarCRM.
Key Benefits of using TrustSphere
By automatically capturing email conversation analytics within your CRM, TrustSphere can be used to:
- Score the individual strength each of your internal staff has with a customer, based on their unique relationship scores with that customer. This will identify which of your staff is most relevant if you need to build a further relationship with that customer
- Automatically detected missing contact information in your CRM
Integrated with your Favourite CRM Platforms
TrustSphere offers out of the box integration with two of your favourite CRM platforms in SugarCRM and Salesforce.com. This allows you to leverage your relationship data alongside your customer data.
- This improves your understanding of your customers. TrustSphere provides real data based on real communications, and doesn't rely on your staff to put information into your CRM. This means that when trustsphere tells you that a key customer hasn't been contacted in 6 months, you can rely on it!
- Easily analyze your existing relationships and new relationships. Do you need to be able to see how many new prospects your sales reps are creating, but can't trust your CRM data? TrustSphere will complete that picture.
- Do you need to see a summary of ALL communication occurring between your staff and your prospects and customers? TrustSphere will provide that.
TrustSphere really does take a traditional CRM and make it a powerful tool for staff and management to understand their customers.