Abstract visualisation of data streams resolving into an ordered network

Perth · Philippines · since 2006

We turn scattered business data into AI that earns its keep.

CRM Online is an Australian consultancy for applied AI, data foundations, digital transformation and custom application delivery — twenty years of getting systems to work together, now pointed at intelligence rather than licences.

See what we build
20 yrs
delivering in Australia
2 offices
Perth & Philippines
AI-first
engagement model
Vendor-neutral
platform advice

What we do

Four disciplines, delivered by one team

Most engagements start in one area and pull in the others. The point is a working system, not a workstream.

01

Applied AI

Assistants, document intelligence and forecasting models put into production against your own data, with evaluation, guardrails and human review built in from day one.

  • LLM assistants & copilots
  • Document & email automation
  • Forecasting and scoring
02

Data foundations

One trustworthy view of the organisation. We consolidate fragmented systems into a governed warehouse, then make it queryable by the people who need answers.

  • Warehouse & pipelines
  • Governance and lineage
  • Decision dashboards
03

Digital transformation

Process-first modernisation. We map how work actually happens, remove the manual seams, and move critical workloads to cloud platforms without stalling the business.

  • Process & systems audit
  • Cloud migration
  • Integration & automation
04

Application building

Custom internal tools and customer-facing apps, shipped in weeks rather than quarters and handed over as something your own team can run and extend.

  • Internal operations tools
  • Customer portals
  • Rapid prototypes to production
05

CRM

Your CRM hosted, administered, integrated and improved by us for a fixed monthly fee — with AI capability layered on as the data matures.

  • Hosting & administration
  • Integration monitoring
  • Ongoing enhancements

Platforms & partners

BoomiRiveryFieldmagicSugarAISalesforceGoogle CloudAWS
All partners →

How we work

Value in the first six weeks, or we've scoped it wrong

No twelve-month discovery. We prove one slice against a real number, then scale what works and stop what doesn't.

  1. 01Weeks 1–2

    Diagnose

    Interviews, system inventory and a data-readiness read. You get a written map of where value is trapped.

  2. 02Weeks 3–6

    Prove

    One narrow slice built for real users, measured against a number we agree on before we start.

  3. 03Weeks 7–16

    Scale

    Harden the pipeline, widen the rollout, wire the integrations and the monitoring around it.

  4. 04Ongoing

    Hand over

    Documentation, enablement and an optional support cadence. No lock-in to us as an operator.

Outcomes

The work is measured, not described

72%
less manual handling

Inbound documents classified, extracted and routed automatically for a national services group.

1 view
across 9 systems

Fragmented operational reporting consolidated into a single governed data layer.

6 weeks
to first release

A field operations app in the hands of crews, replacing spreadsheets and paper forms.

“They understood our operation before they proposed any technology. That's rarer than it should be.”
Operations Director · National services group

Get started

Bring us the process that's holding you back.

A 30-minute session with an engineer, not a salesperson. We'll tell you whether AI is the answer — and where the data has to get better first.

Perth, Western Australia
CRM Online Australia Pty LtdSuite 69, Ground Floor50 St Georges TerracePerth WA 6000
1300 859 035Enquiries via the form

Message the Perth team

perth

Enquiries go straight to the Perth team · replies within one business day, AWST (UTC+8).

  • Applied AI
  • Data foundations
  • Digital transformation
  • Application build
  • Support & operations