A powerful reporting engine is critical to the success of any CRM implementation. Reporting and analytics is what turns information into value for your business. 

Sugar Reporting turns data into actionable information. Managers can monitor business performance across the entire business with reporting tools on Marketing Analytics, Sales Trends, Case Reports, and Customer Profiles. Dashboards can be customized to meet the individual roles of users or to track key metrics across the organization. Underlying each report is actual data, so end users and managers can drill down and explore the data impacting their business.Sugar Enterprise and Sugar Ultimate also support advanced SQL reporting queries.

Analysing your Customers with SugarCRM SugarCRM Marketing Analytics SugarCRM Dashboards