SugarCRM is a leading best of breed customer relationship management application that enables organisations to effectively track their customers and the associated communications, drive business processes, more effectively communicate with their clients and imprve understanding of their clients via a powerful set of reporting and analysis tools. While SugarCRM is consistently rated at the top of the list of major CRM providers, the major point of difference is it's unparalleled flexibility due to it being a commercial open source application. The result is that we're able to offer our clients a more seamless, integrated solution than would otherwise be possible.
SugarCRM includes the following core features as a base.
- Customer Database
- Activity Tracking (Meetings, Tasks, Notes)
- Sales Process Tracking and Forecasting
- Customer Support and Case Management
- Email Campaigns
- Project Management
- Customization Studio
- Reporting Engine
- Workflow Management
- Mobile / Outlook Synchronization
The application includes a sophisticated studio that allows the adjustment of layouts, addition of custom fields and even the creation of entirely new modules. As with any CRM, the goals of the product include:
- Increased Sales Effectiveness: The most productive lead sources and sales staff are clearly identified on graphical charts.
- Reduced Administrative Costs: Information is only typed in once - CRM, product catalog, proposals, invoicing, customer service, project and resource management - all share the same data.
- Improved Efficiency: Everyone in the business knows right away where to find information, without wasting time looking for it.
- Happier Customers: Dealing with employees who now know more about them and what’s going on in their account.
- Better Management: Sales pipelines that are much better understood provide clear visibility of any business upturn or downturn well before it represents an opportunity or risk for the business.
The following gallery shows some of the core functionality of the system. Note that this is typically customized for each organization.
