SugarCRM incorporates a powerful email marketing system that allows for the creation of email newsletters for target lists within the CRM. Target lists can be generated from the results of reports and created to target particular segments of your customer database.
SugarCRM allows marketing managers to identify the correct target for a given campaign, design offers that convey the brand identity of the organization, and track the response rates once a campaign is executed.
The integrated email marketing has the following key features:
- Ensure campaigns are brand consistent and coordinated across customer channels
- Monitor campaign execution to ensure offers reach the targeted audience
- Track and assign opportunities to campaign leads
- Control opt-in and opt-out lists
