One of the key benefits of implementing a CRM system is that key business data becomes available in a centralised relational database. When combined with the powerful reporting engine that SugarCRM provides, it means that management and staff are able to report and analyse business performance in areas that they were previously unable to.
The features of the SugarCRM reporting engine include:
- The ability for each authorised user to create ad-hoc reports on any modules that their permissions allow
- Support for table-based reports, reports that combine both tables and graphs, and matrix reports
- Ability to create unlimited dashboards with graph-based reports and drill-down
- Ability to print reports as PDF and export to Excel
- Support for interactive reports, where filters and parameters are prompted for at run time
The result of this reporting engine is that it gives management and sales people the ability to instantly see key metrics within the organisation that improve decision making.
