SugarCRM again positioned as leader in 2011 CRM Buyer’s Guide
When deployed properly, CRM gives enterprises not only an insight into the opportunities to grow business with each customer, but a way of measuring their value. Though we tend to think of them en masse, not all customers are created equal. Some are a drain on customer service resources despite spending very little. Other customers do business frequently, adopt new products and services, and may even be strong influencers to their peers. Sales and marketing efforts toward the latter group can be prioritized accordingly. As the available data aggregates, CRM should also provide companies with a way of better understanding customer needs and wants in order to improve their portfolio and the way it is offered to customers. Much more than a contact database, CRM should be an engine that drives customer trust.
This CRM buyers guide from TEC provides an independent comparison and overview of leading CRM platforms, including SugarCRM. Once again, SugarCRM compares favourably with the major CRM platforms, though with the added benefits and flexibility that commercial open source offers.
You can download the full buyers guide from here.
About TEC
TEC specializes in impartial and quantifiable software selection. The company is an independent evaluator and as such, analyzes vendor solutions objectively to make sure your interests come first.
